Top 5 Social Networking Apps in Colombia - Q3 2021 Performance

In the third quarter of 2021, the top 5 social networking applications in Colombia showcased varied performance metrics. Here’s a detailed look at their weekly downloads, revenue, and active user trends based on Sensor Tower data.

WhatsApp Messenger saw a consistent pattern in weekly downloads, ranging from a high of approximately 178K in late August to around 142K at the end of September. Weekly active users for the app remained relatively stable, hovering around the 18.3M to 18.6M mark throughout the quarter. Revenue for WhatsApp Messenger was minimal, peaking at just $2 in several weeks.

Facebook maintained robust weekly downloads, averaging between 164K and 188K. The number of active users was also significant, fluctuating around 23.9M to 24.2M during the quarter. In terms of revenue, Facebook experienced a varied trend, with weekly revenue peaking at approximately $5.9K in late June and stabilizing around $4.4K to $5.2K toward the end of September.

Messenger had weekly downloads ranging between 107K and 126K. The active user base slightly declined from about 12.6M at the beginning of the quarter to around 11.8M by the end. Revenue for Messenger was notably higher at the start of the quarter, reaching $36 in late June, but then dropped to negligible amounts for the remainder of the period.

Telegram Messenger showed steady weekly downloads, with figures ranging from approximately 73K to 90K. The active user count remained stable, averaging around 1.9M to 2M throughout the quarter. Telegram Messenger did not generate any revenue during this period.

Discord - Talk, Play, Hang Out experienced weekly downloads between 27K and 32K. Active users for Discord increased slightly from around 613K to 658K by the end of September. Revenue for Discord varied, peaking at $822 in early September and averaging around $600 to $700 for most weeks.

These insights highlight the dynamic nature of the social networking app market in Colombia. For more detailed analytics and insights, visit Sensor Tower.